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veleula
RACHA
"Veleula" is a premium Georgian wine brand from the Racha region, offering a unique concept that allows wine enthusiasts to own their personal corner within a traditional Racha wine cellar. The brand specializes in producing high-quality, limited-edition wines from authentic grape varieties such as Aleksandrouli, Tsolikauri, and Usakhelauri. By blending centuries-old winemaking traditions with modern high standards, "Veleula" delivers an exceptional and sophisticated taste of Georgia’s rich viticulture.
Story
The brand draws its name from the Veleula River, which flows through the Ambrolauri municipality in the Racha region. Established with the mission to revive and promote local winemaking heritage, Veleula operates its vineyards and cellar in the historic village of Dzirageuli. The company introduced an innovative model in the Georgian market, allowing customers to digitally connect with the cellar and receive exclusive, authentic Racha wines crafted with careful supervision directly to their homes.
